Stop Struggling Because Your Online Profile Is Boring
A friend of mine told me a story of a client who needed to update her online profile. She had been turned down for speaking opportunities that she was well suited to do, but she was told, “You don’t have an online presence to backup your experience.” So they passed her up. Maybe your online profile is boring and holding you back.
And maybe this sounds painfully familiar? Is your profile based on a fifteen-year-old headshot? Is your social media activity on the same level as a ghost town? You’re not alone.
Smashing corporate success is no longer enough to sustain a successful career if you want to keep growing. Just last week a friend I know lost a job because of where he lived. He was the top salesperson in the company, but that region needed to scale back a bit. Today you’ve got to show up as an expert in your field.
Here are five steps you can take to improve your online branding and achieve those dreams for your career or business.
Invest in a Personal Branding Photoshoot
The old saying is a picture is worth 1000 words. A recent study shows it’s more like 60,000 words! And a picture of you looking as awesome as the work you do: priceless. Because people – potential clients and employers – connect with photos of you so much faster and stronger than they do with your words.
A personal branding photoshoot will give you a current library of images that show you as you want others to picture you. Yeah – I know – you don’t like to have your picture taken. Hardly anybody does! Find a photographer who is experienced. A good photog will make you feel comfortable in front of the camera. Since these will be the foundation of your online personality, pick a photographer that has a portfolio of strong images you connect with as well.
Create Your own Website
You don’t need a sexy website that looks like you are a coding guru, but you DO need a website that helps people get to know you and your work.
Maybe you think that a social media presence is enough, but your most valuable digital asset is your email list. Don’t have an email list? You can only build one by having a website. If Facebook or LinkedIn shut down tomorrow, how are you going to network? Facebook already limits your post reach. It’s worth the time and effort to create a basic website and get people signing up to receive emails from you. Those great photos from your branding shoot will make it look fantastic.
I use Showit, but a lot of people like Squarespace as well.
Show up on Social Media
You do still need to be active on social media, though. Which platforms depends on where your target market hangs out. Choose two or three to show up on consistently. Don’t try to do them all. If you’re coming from the corporate world like me, LinkedIn is a no-brainer. Instagram is my other main platform. Pinterest is likely the next frontier in my world.
Share Your Awesomeness
Simon Sinek made “Start with WHY” famous. So, what’s your why? What’s your goal? Do you want to find new clients for your service-based business? Then it might help to showcase your work. You already defined WHERE – it’s those social platforms in the previous section and on your website!
As a personal branding photographer, I post photos from recent photoshoots. I try to share tips to help you make a stronger impression online.
Do you have a product to sell? Then you’ll want to show how your product makes your customers’ lives better. What problem does it solve or need does it fill? Tell stories and create images that make your potential customers feel the need to buy from you. Your products are another great thing to include in your branding shoot.
Enjoy the Ride
Before you get too stressed out about all of these things, just take a deep breath and relax. Pick one thing, get it figured out, and then do the next thing. And just relax a little and enjoy the ride. If you’re not having some fun along the way, your audience will feel it. This is your show – be the star. Take your online profile from boring to awesome!